PSU Faculty Profiles

Lecturer

09/01/2014 - 08/31/2015 SZABIST Larkana,Pakistan

Adjunct Faculty Member

09/01/2017 - 12/31/2019 Kedge Business School Marseille,France

Adjunct Faculty Member

09/01/2018 - 03/31/2020 South Champagne Business School / Y Schools Troyes,France

Adjunct Faculty Member

01/01/2019 - 05/31/2019 IAE, Aix Marseille Graduate School of Management Aix en Provence,France

Assistant Professor

01/01/2020 - 06/30/2020 SZABIST Larkana,Pakistan

Adjunct Faculty Member

02/03/2020 - 06/30/2020 Rennes School of Business Rennes,France

Assistant Professor

06/01/2020 - 01/01/2025 IBA Karachi karachi,Pakistan

Program Director (MBA)

02/01/2021 - 07/31/2022 IBA Karachi Karachi,Pakistan

Program Director (MS Marketing)

08/01/2023 - 06/30/2024 IBA Karachi Karachi,Pakistan

Hussain, Shahid and Qazi, Asim and Salam, Abdul

2026-01-01,
Understanding the cascade effect: the role of emotions in opportunistic product recall outcomes

Hussain, Shahid and Qazi, Asim and Wilk, Violetta

2026-01-01,
More than just fair: Legitimizing AI through reciprocity, ethical AI characteristics and personal information sharing

Shahid Hussain Hussain S.,Pi-Shen Seet Seet P.-S.,Asim Qazi Qazi A.,Abdul Salam Salam A.,Saalem Sadeque Sadeque S.,Sanaullah Shar Shar S.

Journal of Retailing and Consumer Services 2025-05-01,
Brand loyalty and repurchase intention in the face of opportunistic recalls: The moderating role of perceived dialogical CSR communication

Khan, Nida Aslam and Qazi, Asim and Khoso, Ubedullah

2025-01-01,
Artificial Intelligence and Consumer Behavior: A Bibliometric Review and Future Research Directions

Asim Qazi Qazi A.,Ubedullah Khoso Khoso U.,Farooq Ahmad Ahmad F.,Syed Ali Raza Hamid Hamid S.A.R.

International Journal of Pharmaceutical and Healthcare Marketing 2024-04-12,
Food as an ingredient of well-being: from food and well-being to food well-being (FWB): a comparative study

Ruqia Shaikh Shaikh R.,Asim Qazi Qazi A.,Xiaoli Wang Wang X.,Diby Francois Kassi Kassi D.F.

Johnson Matthey Technology Review 2024-01-01,
Knowledge Structure of New Energy Vehicle Policy Research

Ubedullah Khoso Khoso U.,Eric Tafani Tafani E.,Asim Qazi Qazi A.

Journal of International Marketing 2023-12-01,
Scarcity Appeals in Cross-Cultural Settings: A Comprehensive Framework

Khoso, Ubedullah and Tafani, Eric and Qazi, Asim

2023-01-01,
Scarcity appeals in cross-cultural settings: a comprehensive framework

Asim Qazi Qazi A.,Veronique Cova Cova V.,Shahid Hussain Hussain S.,Ubedullah Khoso Khoso U.

Spanish Journal of Marketing - ESIC 2022-09-08,
When and why consumers choose supersized food?

Shah, Qasim Ali and Anwer, Naveed and Qazi, Asim and Shah, Juned Ali

2022-01-01,
From Human Acculturation to Brand Acculturation: A Phenomenological Perspective of University Students of Pakistan

Asim Qazi Qazi A.,Véronique Cova Cova V.

Developments in Marketing Science: Proceedings of the Academy of Marketing Science 2020-01-01,
From Psychological Myopia to Food Myopia: A Consumer Perspective: An Abstract

Véronique Cova Cova V.,Julien Bousquet Bousquet J.,Cylvie Claveau Claveau C.,Asim Qazi Shabir Qazi Shabir A.

Journal of Management, Spirituality and Religion 2019-01-01,
The changing dichotomy between the sacred and the profane: a historical analysis of the Santiago de Compostela pilgrimage